IDW helps customers craft customised and special edition watches that capture their unique vision, personal story, and significant milestones. Each timepiece is meticulously designed to commemorate a special occasion, turning moments into lasting memories. Combining expert craftsmanship with a deeply personalised approach, every IDW becomes more than just an accessory — it’s a timeless symbol of life’s most cherished events.
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Creator of IDW, Morris Weiss, believes that a watch is the perfect way to mark a significant milestone or special occasion because it’s not just a timekeeper — it’s a personal symbol that holds deeper meaning. A watch captures a moment in time and serves as a lasting reminder of an important event or achievement. It’s something that can be cherished for years, passed down through generations, and kept as a tangible connection to memories. For Morris, a watch isn’t merely about craftsmanship; it’s about creating a meaningful piece that commemorates life’s defining moments.